Social Marketing for One Health

Social Marketing for One Health

di Giuseppe Fattori (Autore)
Lingua: Inglese


The book contains a collection of the best projects presented at the “Social Marketing for One Health” competition launched by the Italian Social Marketing Association to celebrate 20 years of activity.
The book opens with the introductions of the honorary committee Philip Kotler, Jeff French, François Lagarde, then one by one the 17 selected projects are presented with theirposters and accompanying description. In closing, the President of the Association that supported the competition: Roberto Romizi President of ISDE (International Society of Doctors for the Environment).

The “Social marketing for one health” contest interprets the new frontiers of social marketing and is in tune with the increasingly widespread sensitivity of the younger generations towards environmental issues…All of this emerges from the passion of the participants in the “Social marketing for one Health” contest who express the sense of urgency…
Philip Kotler
Professor Emeritus of Marketing

If we want to create a better world and tackle specific social, health or environmental problems we need to use every effective tool we have at our disposal. One such tool that has so far been underutilized is Social Marketing.
Jeff French
Brighton University

Digital Poster Contest are exactly the kind of leaders we need. … As I read the posters, I felt a real connection with this inspiring group of Italian leaders in their quest for One Health… Your efforts and impact combined with those of others around the world give me hope that together we will achieve “One Health.”
François Lagarde
University of Montreal

Giuseppe Fattori is a specialist in Epidemiology and Public Health with clinical and managerial experience.
From 2000 to 2017 he was Director of the Communication and Social Marketing System at the AUSL of Modena where he directed the Health Promotion Program. During this period he coordinated the programs “Map of health opportunities” and “Help-AIDS” for the Emilia-Romagna Region.
Since 2006 he has been adjunct professor of Social Marketing at the Department of Political and Social Sciences, University of Bologna.
He is president of the Italian Social Marketing Association.
Member of the Advisory Board of the “Journal of Social Marketing” Emerald. Member of the Advisory Board of the “Social Marketing Quarterly” SAGE. Member of the ESMA Board (European Social Marketing Association). Chair of the ESMA “National Representatives and Volunteers Committees”. Member of the ISDE (International Society Doctors for the Environment).